Growers
Avocado growers have two main sources of income, the export market and the domestic market. Both are very important in determining a strong orchard gate return.
Domestic
At Trevelyan’s, all our domestic avocados are sold under the ‘BayFarms‘ brand. This brand was established in 1995 and is well known for its quality and consistency. We supply the two major supermarket chains in New Zealand, and also the main wholesale market. Returns are pooled into fortnightly pools and paid out six weeks after the close of the pool. Returns are published in every newsletter, and forecasts are issued every week via email. Trevelyan’s pack avocados 12 months of the year.
Export
All growers who supply Trevelyan’s export through AVOCO. AVOCO exports primarily to Australia and some other destinations including Japan, USA and Thailand. Asia is becoming an increasingly important market for New Zealand avocados. AVOCO is New Zealand’s largest export marketer of avocados and is working hard to develop new markets, whilst maintaining the key relationships they have with Coles and Woolworths in Australia. Export market demand for avocados is managed by AVOCO and is communicated to the packhouse through AVOCO Alerts. These provide supply and demand details for the wholesale and retail markets, and also report on fruit quality and returns to growers.
Processing
Trevelyan’s arrange the supply of processing grade avocados to The Grove Avocado Oil and Village Press. Both companies produce premium avocado oil.
